Church Demographics

Church Demographics
Churches and church denominations use demographics to gain a better understanding of the challenges and opportunities in their mission fields, and to assist them in church planting and outreach ideas.
Demographics is the study of physical characteristics about people. The word comes from the Greek
word for people, “δεμος” (demos). As an academic discipline, it is generally considered to be part of
sociology.
At the most basic level, demographics counts people in geographic places. After the total population
is counted, then attributes about those people can also be collected and quantified. Attributes such as
race, age, sex, education level, income, marital status, and occupation are all characteristics of people.
Households are also part of demographic study. Characteristics of particular households can then be developed into lifestyle portraits, which explore attitudes and behaviors of households. This is of particular importance to churches and denominations in planning, marketing, and outreach development.
Using demographic resources such as those provided by MissionInsite , and ChurchInsite , churches can explore household lifestyle portraits (such as MOSAIC by Experian) to focus ministry that is contextually relevant. Churches can also use demographics for population forecasting to assist them in the establishment of new church plants and future church growth plans.

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