Chase figure

A chase figure is a toy that is released in limited amounts relative to the rest of an assortment, often something like "one chase figure for every two cases of regular product" or similar. The name comes from the assumption that collectors, in their need to will put in more effort than usual to "chase" down said toys.
Generally speaking, chase figures are rare in toylines aimed at youth markets, although there are occasionally "shortpacked" figures. Chase figures are more common in collector-oriented lines like Marvel Legends and WWE Classics. A similar concept, chase cards, is also common in the collectible card game industry.
 
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