BusinessF1 Magazine

BusinessF1 Magazine is a monthly British Formula One magazine, focusing on the business side of Formula One.
Format
BusinessF1 was the first regularly published trade business magazine for any sporting activity. It was founded in March 2003 and is primarily about financing and management of the sport but covers all aspects of Formula One except the actual racing and driving. It supplies more than 52,000 readers around the world with news, analysis, statistics, features and special reports. According to BusinessF1 Magazine, "over ninety per cent editorial is exclusive, original and timely."
BusinessF1 is an perfect bound 84-132 page magazine in full colour with editorial and advertisements. It is printed on matte art paper with a laminated soft cover.
Circulation and readership
According to BusinessF1.com, supply of the magazine is deliberately restricted to members of the global motor sport community and the managers and marketing executives of substantial companies around the world. Half of all copies are distributed to people who primarily make their living from motor sport and the other half to the general sports marketing and business community.
It is not on sale to the general public and efforts are made to ensure copies are not available to that sector. The distribution policy is highly focused and to protect its market it has a high cover price which also serves to attract a very high pass-on readership. The magazine also has a large ratio of readers who are known as high net worth individuals and to that aim copies are distributed by bulk methods on private jets and private aviation terminals plus relevant exhibitions, specialised conferences and Formula One race meetings.
Each copy of the magazine is estimated to be read by an average of seven readers a copy, double the normal average of a typical trade and business magazine. Most readers say they spend more than an hour on each issue, and a much higher proportion are cover-to-cover readers than of any other trade magazine.
Legal cases
Since 2003, the magazine has been involved in several court cases involving the Fédération Internationale de l'Automobile (FIA), motorsport's world governing body. In 2003, the magazine lost a case brought in the UK courts against the FIA, which had refused it accreditation to attend the Australian Grand Prix. Between 2005 and 2007, FIA employees Alan Donnelly, Richard Woods and Charlie Whiting won libel cases against the magazine, although Rubython won a counterclaim against Woods. The magazine also lost libel cases brought by Michael Schumacher's manager Willi Weber and Tony Purnell, an FIA consultant and former head of the Jaguar Racing Formula One team. In September 2007, the company formerly responsible for publishing the magazine, BusinessF1 Magazine Ltd. was subject to a winding up order, due to unpaid libel damages owed to Purnell. However, publishing was uninterrupted. Production of the magazine was taken over by the book publishing division, BusinessF1 Books Ltd several months previously but has now been discontinued.

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