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Business Culture Index
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The Business Culture Index (BCI) is a survey that analyses the culture of British small and medium enterprises (SMEs) and helps understand what drives business priorities and shapes decisions. BCI is a collaboration between Target Group Index and CultureMap. BCI interviews 3,500 business owners and board directors. The dataset covers a wide variety of business descriptors: structural aspects, cultural attitudes and behaviours, product/service behaviours and media usage. Target Group Index is the longest established single source marketing and media survey in Britain and was established by BMRB in 1969. TGI has since expanded into over 60 countries with over 700,000 people being interviewed every year. TGI is a key operating company within Kantar Media, in turn, is part of Kantar Group, WPP Group's insight, information and consultancy division. |
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