Brett Walton

Brett Walton is a video game industry analyst and the founder and current CEO of VGChartz Ltd. Brett founded VGChartz in 2005 whilst he was at Cambridge University. He lives and works in Birmingham, England. Brett is a member of the The Academy of Interactive Arts & Sciences (AIAS) and attended the 13th Annual Interactive Achievement Awards.
Interviews
Interviews with Brett in Cinemablend and the BitBag back in 2007 reveals the founding of VGChartz in 2005 and describes the methodology behind data collection.
Media Coverage
In June 2007, some controversy surrounded the release of sales figures for DiRT by Codemasters when they revealed that 500,000 copies of the game had been sold. Brett spoke with website Joystiq to clarify that the 500,000 figure was in fact ship-in and that in reality sales were closer to 260,000 at that time.
In June 2008 Robert Pasarella wrote an article comparing VGChartz and NPD services, advantages and disadvantages, VGChartz being the winner due to the modality on their service. However, in the same month Simon Carless wrote an article in which he criticized VGChartz.
In November 2009, Inc.com published an article on letting gamers set their own price for games and interviewed Brett on what sales level an indie game should be aiming for to be considered a success.
In July 2010 Brett was quoted by ABC News 10 in regards to expected sales performance of PC title Starcraft II.
In September 2010, Brett reported that Xbox360 title Halo: Reach had sold four million copies in the first week and this success has set Xbox 360 platform holder Microsoft in good stead for the crucial holiday sales period this year. In the same month, The Chartered Institute for IT ran an article quoting Brett in which they argued that the success of Halo:Reach would be 'difficult to replicate' for smaller developers.
Other Activities
Brett joined forces with Intergi Entertainment in 2009 to provide advertising services for the VGChartz Network
Brett was also closely involved with the launch of the GameStreamer PC download service in 2009.

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