Brainomics

Brainomics - is the discipline of improving ROI (return on investment) by increasing one’s mental productivity.
Science has been seeking to identify ways to maximize the brain's potential since discovering it is one of the most modifiable parts of the human body . After college, one’s habitual environment, most commonly the work place, becomes the primary neuroengineering agent of the brain. Brainomics examines the kind of brain that is being engineered in this environment. Brainomics seeks to improve an individual’s overall brain health by increasing their mental assets so that they can stay in the “mental zone” longer and continue to produce creative ideas. Sandra Bond Chapman developed brainomics in response to the corporate phenomenon of four different generations active in the workplace for the first time, and the subsequent limitations of this age-diverse population attempting to work cohesively.The evident differences in brain functioning capabilities among these generations gave root to brainomics.
Modern wellness efforts primarily seek to improve fitness and lifespan, but brain health fitness is often disregarded by both younger (Generation X and Y) and older (Boomers and Traditionalists) generations. Gen Xers (born 1961 to 1981) and Yers (born 1980s to early 2000s) are tech savvy, have access to massive amounts of information, and are efficient at skimming large amounts of information, but today’s educational system fails to teach them how to reason at a high enough level. Consequently, Gen X and Yers have learned how to consume large quantities of information in order to score well on fact-based tests, but they struggle to think critically or solve problems by adeptly “zooming out” to the larger task at hand and “zooming in” to uncover essential problem solving steps. Boomers (born 1946 to 1964) and Traditionalists (born 1927 to 1945), on the other hand, are increasingly adept at “zooming-in” and “zooming-out” which allows them to solve problems and create new directions. However, Boomers and Traditionalists struggle with the distraction of information overload, and changes in demand in the work place. These generational differences, when they are accepted as fixed and unchangeable, paralyze an individual’s potential mental growth. However, essential to brainomics is the knowledge that the brain is neither fixed nor unchangeable, but is able to be modified beyond capabilities determined by such influences as one's generation. Awareness of the brain's potential is necessary before an individual can possess motivation to build and maintain strong frontal lobe function - the “executive brain.”
Chapman’s research highlights the importance of three core frontal lobe functions for every generation, specifically those of a) strategic attention, b) combining big picture gist with the necessary details to most effectively solve problems, and c) innovative thinking. Each core function is fundamental to brainomics - improving ROI by increasing one’s mental productivity in the workplace and away from it. Each core function is vulnerable in each generation, but for different reasons. The brain’s frontal lobes are the last to develop, maturing into the late 20s, and are the first to go, declining often as early as the mid 40s. Brainomics takes advantage of the brain’s vulnerability and capacity to be modified beyond its generationally-determined limits . This discipline is manifested in generational brain futures as proper training and mentoring, making pro-brain health changes, and circumventing agents that weaken brain health fitness.

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