Birdies (company)

Birdies is a San Francisco-based shoe brand founded in 2015 by CEO Bianca Gates and President Marisa Sharkey. They started with an equal investment that totaled $100,000 and had, by 2020, raised $10 million in funding. In the Fall of 2017, they closed their first investment round with $2 million from Forerunner Ventures, Slow Ventures and other investors. One year later, Norwest Venture Partners led an $8 million Series A funding round.
History
Gates had the idea for a slipper company while working at Facebook and she reached out to Sharkey, who had been a Ross Stores executive. They've created limited-edition shoes with interior designer Ken Fulk. In October 2020 they paired with Minted to create three pairs of embroidered flats designed by female artists Julie Murray, Jessie Burch and Emilie Simpson.
Since the COVID-19 pandemic started, there has been a 200% increase in Birdies' business.
In March 2021, Birdies became a sponsor of Angle City FC. They will be the sleeve sponsor for the team with a four year contract.
In popular culture
After sending a pair of the shoes to Meghan Markle while she was on the television show Suits, the actress featured the shoes on her Instagram. After becoming the Duchess of Sussex, she was photographed wearing the shoes in the Redwood forest in October 2018 and has been a vocal fan of the shoes. <ref name=":0" />

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