Alex Elias

Alex Elias is the founder and CEO of Qloo, an AI company that discovers users` tastes and cultural preferences.
Early life and education
Alex Elias graduated from the University of Southern California, where he received the prestigious Renaissance Scholarship, with two Bachelor of Arts degrees, one in Mathematical Finance and another in Philosophy. He earned his Doctor of Law (J.D.) degree from New York University School of Law. His thesis was on Internet Privacy Law, "Evaluating the Proposed Federal CPBR (Consumer Privacy Bill of Rights)" and an "Empirical Study of Click-Wrap Efficacy During User Authentication".
Career
In 2012, while completing his J.D. at NYU Law School, Alex Elias co-founded Qloo with Jay Alger.
Alex wanted a system to predict and understand personal tastes without using identity-based data. This idea was created by his interest in culture and experience with data management limitations.
Today, Alex is the CEO of Qloo, an AI company that analyzes global consumer tastes and preferences. Qloo has a large database of over 575 million notable people, places, things, and interests, along with over 10 trillion unique behavioral and sentiment signals—none of which contain any personally identifiable information. Since its start, Qloo's technology has helped companies like Netflix, Starbucks, JCDecaux, and Michelin create personalized customer experiences and improve marketing strategies.
From 2019, Alex Elias also chairs TasteDive, a discovery platform with over 7.5 million users that helps consumers find entertainment based on personal taste. TasteDive allows users to discover what to watch, read, listen to, and play based on their preferences.
Alex Elias serves on the NYU School of Law Entrepreneurship Advisory Board, contributing his expertise to guide and support entrepreneurial initiatives at the law school.

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