Aedhmar Hynes

Aedhmar Hynes (born July 5, 1966), is the CEO of Text 100 Global Public Relations, an independent subsidiary of Next Fifteen Communications Group. She joined the agency in February 1990 in its London headquarters and relocated to San Francisco in August 1997 to serve as the regional director. Hynes took on her current role as CEO in October 2000 and has been based in New York City since 2005.
Life
Hynes grew up in Galway, Ireland, the youngest daughter of Carmel and Oliver Hynes. Her father was past CEO of County Galway Vocational Education Committee, one of the largest continuing education committees in Ireland. She is the sister of Garry Hynes, founder of the Druid Theatre Company and the late Jerome Hynes, former CEO of Wexford Festival Opera.
Academic career
Hynes is a graduate of the Dominican Convent at Galway, the National University of Ireland, Galway and the Galway Institute of Technology
Business career
Prior to her appointment as CEO, Aedhmar was Regional Director of Text 100’s U.S. operations and was responsible for establishing the company’s footprint in the U.S. high-tech public relations world. Prior to her move to the U.S. to set up Text 100’s San Francisco office in August 1997, Aedhmar worked for seven years in the company’s London office. While there, she focused on assisting clients in tackling the issues of pan-European communications and developing a consistency in communications strategy for multiple markets. During this period, she worked for many of the company’s most high-profile PR accounts, specializing in corporate and business-to-business PR.
Today, as CEO of Text 100, Hynes oversees annual revenues of $50m, a staff of 466 and 30 offices spanning North America, Asia Pacific and Europe. In October 2008, Hynes was named as one of the top 25 PR industry leaders in the annual PRWeek U.S. “PR Power” list.
Industry Affiliations and Interests
Hynes is a board member of the Council of Public Relations Firms, a member of the Aspen Institute Roundtable on Information Technology, a member of the Board of Trustees of the Arthur W. Page Society, a board member of Technoserve, an NGO based in Washington, DC and sits on the Foundation Board of her Alma Mater, The National University of Ireland - Galway. The Aspen Institute selected Hynes for its Henry Crown Fellowship Program in early 2008. Hynes is also an active speaker and commentator on subjects such as the future of communications and social media technologies, and global communications and the complexity of cultural fluency across multiple markets and audiences.
Other interests include cooking, theatre and the opera.

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