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AdU Network
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AdU Network is a national program that gives brands a relevant presence on America's campuses by allowing students to create the campaigns for them. Founded at the University of California, Santa Barbara by Dmitriy Katsel, the firm now partners its clients with 23 universities and over 600,000 university students. The campaigns are created through a methodological program that integrates into the classroom, the client's existing marketing plan and university policies. Working with career associaitons, departments, professors and administrators, AdU Network works to establish a mutually beneficial relationship between universities and businesses. Research AdU Network actively participates and promotes the field of Advertising education and marketing research, specifically in the college market. Recently, the firm released it's first white paper entitled "From Skepticism to Partnership", studying the changing dynamics between generation-y attitudes toward paid-media and sponsorship. Partnering Universities *Boston University *University of California,Santa Barbara *University of Southern California *University of California, Berkeley *University of California, Riverside *Northwestern University Kellogg School of Management *Florida International University *Syracuse University *Florida International University *San Jose State University *Georgia Institute of Technology *University of Oregon *Columbia University Business School *San Diego State University *Carnegie Mellon Tepper School of Business *University of Virginia Darden School of Business *Howard University MBA Program *University of North Carolina Kenan-Flagler Business School *University of San Francisco *Colorado State University *University of Illinois at Urbana-Champaign *Dartmouth College Tuck School of Business *California State University Fullerton *Emory University Goizueta Business School *University of Illinois at Chicago AdU Network Company Website See Also
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