Ads myanmar

Ads (styled ads.com.mm) is pronounced by locals as a-d-s, as if providing the spelling. It is a classified advertisements Classifieds website website developed for jobs, housing, car sales, travelling tickets, fashion items and the selling and buying of other items. The website started in Yangon in 2012, after Myanmar relieved part of its internet sanctions internet censorship and has seen rapid growth since. The founding company behind this website is the world known rocket-internet Rocket Internet, a widely known website giant from Europe.
Company founders
Ads is one of several websites started in Myanmar by overseas founder Rocket-Internet Samwers in Myanmar. In Europe this company is well known for raising internet giants and selling them for a huge profit Rocket Empire around the world. The rising opportunity of a country with 60 million citizens not yet using the internet to its full potential brought this successful, German based company to Myanmar. According to Rocket customs, the large local team is headed by an experienced management team from overseas. Rocket’s entering in Myanmar has not gone unnoticed and some do not like the approach.
Aim of the organization
The aim of ads.com.mm is to bring together people in Myanmar by the use of the online marketplace. While the usual manner in Myanmar to find or sell a car, or a house, was to go through brokers and merchants, this website changes this since people can now search hundreds of listings at the same time. Regarding to household items, like bicycles and stoves, people can finally sell items to other people. Especially in this fast growing economy the demand for new products can only rise, ads.com.mm providing the opportunity to sell used products to people with a lesser need of owning the latest of the latest.
Popular Categories in Myanmar
A quick glance at the website provides insight into the most visited categories.
Items for sale
This category is the most popular. Shops use the website as a platform to reach more clients, individuals use the website to sell their used products. Individuals use this category to find bargains or products they would otherwise not be able to find.
Electronics. This category is the most popular. Shops use the website as a platform to reach more clients, individuals use the website to sell their used products. Individuals use this category to find bargains or products they would otherwise not be able to find.
Cars. The car market in Myanmar has seen many developments over the last years, leading to a more vibrant used-cars market than there was before (since not many cars were present at all). Although still dependent on government regulations and tax systems, one can only wait for this market to burst open.
Health and beauty products. In SEA countries this generally seems a very popular category. Products that have been imported on a small scale are presented here, as well as small shops presenting individual products.
Other categories
Because internet usage is very low in Myanmar, information asymmetry is a problem for some and an opportunity for others. A wide variety of brokers, agents, and traders make a living by using their networks to connect individuals or companies. The power in a system like ads.com.mm is that it connects all these parties very easily and without any broker costs.
Jobs. Relieving foreign investment laws by the government parallels a growth in the demand for employees.investing in myanmar increases employment. This is clearly visible in the jobs section of this website, where subcategories make it possible for people to find jobs, and for companies to find employees. Along with NGO’s, foreign owned giants as the Myanmar C.P Livestock Co Ltd, Samsung and Unilever. The popularity of this category also can be seen in other specializing websites who go for a piece of the pie, like Work.com.mm.
Housing. The possibility to invest in Myanmar has opened up a way for many companies to invest in this country. Property prices have risen up to 30% in a year, see Housing is hot in Yangon. While these prices make it harder for locals to find or change between living spaces, ads creates an information bridge that makes (too) large fees for agents visible and aims to create an honest real estate market. This category has also attracted niche-websites, specializing on housing only like house.com.mm.
Operations
Ads operates from the prominent business tower in Yangon: the Sakura Tower. In contrast to many other classified websites in Myanmar, like classifieds Myanmar, ads has a local presence. Their main goal is to help people make their advertisements on the website, and facilitating internet usage of the country. While exact numbers are not given, thousands of users come to the website every day. While the majority of users is from Yangon and surrounding villages, ads can be found in Mandalay as well. The founding company is known for its aggressive marketing strategy. In Yangon, people have seen TV-commercials many times a day, billboards all over town and one sees stickers and posters everywhere.
Future
Although internet usage is far from developed in Myanmar, this company seems to be riding the surf. Advertising like the well-known EVITAL (though we still see more EVITAL) gives this company a head start of most competitors. If the trend of cheaper and wider available internet continues, who knows what succes Rocket can add to its inventory.

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